Content Marketing Training

Introduction

Content marketing is the most important tool when it comes to digital marketing. Without content marketing, brands, big or small cannot build a robust online presence. In the current era, content marketing is not just confined to written text but also includes videos, visual designs in the form of info graphics, comic strips, sketch notes and creative. In this module, candidates learn how to generate quality content using tools and their own creativity.

Program objectives

• To help candidates ideate and conceptualize designs on their own
• To provide candidates the right knowledge to run content marketing campaigns for businesses in various niches
• To develop candidates’ expertise in designing and creating videos.
• To develop creative and communication skills of candidates.

DL and ITP Advantage

• Real Time project training
• Trainers from the industry
• Marcoc training
• Design tools
• Video creation tools

Program Structure

The course will have regular classroom Lectures, Practical Sessions, Seminars, Tutorials, Case Studies, Assignments and Exams

Career Prospects

Content Marketing Manager, Social Media Manager, Assistant Content Manager, Content Curator, Content Writer

Course Duration

45 days – 2 hours, 5 days a week

Eligibility

Any Graduate, Under Graduate, Working Professionals

Course Overview

Module 1: Introduction Content Marketing

Introduction To Content Marketing
Content Marketing Strategy

How To Monetize Content Marketing
How To Promote/Publicize Your Content

Content Marketing Benefits
Digital Content

Microsites
White Papers

Webcasts / Webinars
Podcasts

Video Portals
Interactive Online

Events

Module 2: Content Marketing Tools

1. Viral content management tools
2. Infographics creation tools
3. Video creation tools
4. Comic strip creation tools
5. ORM Tools

Module 3: Create your own content

1. Blogs Creation
2. Blogs Submission

3. Blogs Promotion

4. Blogs Weekly Postings
5. Blogs Commenting

For More Details Contact

iTpreneru Data System Pvt. Ltd. 2nd Floor, Karnik Corner, Opposite to Wood Land Showroom, JM Road, Deccan, Pune-411004. Call: 020-65302020 / 9604491933 E-mail : info@itpreneurpune.com

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