Digital Marketing Analytics

Introduction

All the digital marketing activities that a business may carry out would have no efficiency if the data is not analyzed. Analytics makes it possible for businesses to run more successful campaigns in the future. Understanding how analytics will help in campaign development is one of the biggest fortes that a digital marketer needs to have. This module tells you all there is to know about the dynamic field of analytics.

Program objectives

• To provide insights about all digital marketing analysis tools and methods
• To help candidates understand various modes of analysing data
• To provide the right skills to analyse data efficiently

DL and ITP Advantage

• Real Time project training
• Trainers from the industry
• Google Analytics
• Content Marketing analytics
• Ad Analytics

Program Structure

The course will have regular classroom Lectures, Practical Sessions, Seminars, Tutorials, Case Studies, Assignments and Exams

Career Prospects

Digital Marketing Manager, SEO expert, Social Media Manager, PPC manager, Assistant Marketing Manager

Course Duration

45 days – 2 hours, 5 days a week

Eligibility

Any Graduate, Under Graduate, Working Professionals

Course Overview

Module 1: Google Analytics

Setup

Installation techniques campaign tracking & Analysis

Interpreting essential website data Motion Charts

Advanced Segmentation Custom reporting Advanced Filters

Module 2: Clicky

Getclicky.com Setup
Real-time Statistics

Click usage

Module 3: A/B Testing

Optimizely
Visual Website Optimizer

- KPI ANALYSIS

- Internal Search Analytics - Website Surveys
- Multivariate testing
- Multi-channel analytics

For More Details Contact

iTpreneru Data System Pvt. Ltd. 2nd Floor, Karnik Corner, Opposite to Wood Land Showroom, JM Road, Deccan, Pune-411004. Call: 020-65302020 / 9604491933 E-mail : info@itpreneurpune.com

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