Email Marketing


In the digital world where businesses are looking to generate leads online, email marketing is an essential tool. With the right kind of email marketing, businesses have started reaching out to prospective clients all over the world. This module trains candidates to employ the right set of skills and words to create a strong email marketing campaign.

Program objectives

• To help candidates become a proficient at email marketing
• To provide insights into the real time email marketing campaigns
• To develop content that gets noticed
• To create newsletters with maximum ease
• To analyze the success of email marketing campaigns

DL and ITP Advantage

• Real Time project training
• Trainers from the industry
• Email Marketing tools
• Analyzing results of an email marketing campaign
• Creating newsletters and emailers

Program Structure

The course will have regular classroom Lectures, Practical Sessions, Seminars, Tutorials, Case Studies, Assignments and Exams

Career Prospects

Digital Marketing Manager, Assistant Marketing Manager

Course Duration

45 days – 2 hours, 5 days a week


Any Graduate, Under Graduate, Working Professionals

Course Overview - Email Marketing

Email Service Providers (ESPs)

Planning And Delivering Email Campaigns Online Customer acquisition Encouraging Web Visitors To Subscribe Crafting Effective Registration Processes Customer Retention Strategies

Choosing Frequency Schedules Creating Effective Email Campaigns

Understanding Conversion And Performance Metrics Inbox Delivery

Reducing Abandonment And Bounce Rates Structured Approaches To Testing
A/B And Multivariate Testing
Analyzing Test Results

Important Laws On Email Marketing

For More Details Contact

iTpreneru Data System Pvt. Ltd. 2nd Floor, Karnik Corner, Opposite to Wood Land Showroom, JM Road, Deccan, Pune-411004. Call: 020-65302020 / 9604491933 E-mail :

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