Search Engine Advertising


Gone are the days when traditional modes of advertising were the big fish! In the digital world, the focus is on on-line modes of advertising. Advertising on various search engines helps businesses get a good return on investment. Our focus is on training candidates to develop the best advertising strategies and executing these strategies in the form of pay per click, display ads, re-marketing ads, banner ads and other modes of on-line advertising. Once proper strategies are put in place and executed, it is important to analyse the results in order to create more successful campaigns in the future and this is exactly what we focus on during our real-time project training.

Program objectives

• To provide the necessary knowledge of online advertising
• To provide insights into the world of Google Adwords.
• To provide the right skills for candidates to run and manage advertising campaigns on their own.
• To help candidates understand the best modes of analysing the success of a campaigns
• To use the right tools to improve ad campaigns

DL and ITP Advantage

• Real Time project training
• Trainers from the industry
• Ad creation and management tools
• Analysis tools
• Google AdwordsRs. 2000 worth training
• Keyword research and best practices

Program Structure

The course will have regular classroom Lectures, Practical Sessions, Seminars, Tutorials, Case Studies, Assignments and Exams

Career Prospects

PPC Manager, Adwords expert, PPC expert, Online advertising manager, Assistant Marketing Manager

Course Duration

45 days – 2 hours, 5 days a week


Any Graduate, Under Graduate, Working Professionals

Course Overview

Module 1: Introduction to SEA

- SEO vs PPC
- Landing Pages

Tracking Bounce Rates and Conversions
Landing Page Optimization

Testing Landing Pages

Module 2: Google AdWords

Creating Copies

Keyword Research
Creating Ad Copies

Campaign Settings
Bid Management

Campaign Performance Management
Opportunities And Suggestions By AdWords

Conversion Tracking
Website Optimizer

Keyword Tool

Placement Tool
Ad Preview

CPM & CPA Campaigns Via AdWords
Retargeting Code & Campaigns

Module 3: Types of Ads and Strategy Creation

Display Ads
Banner Ads
Double Click Advertising

For More Details Contact

iTpreneru Data System Pvt. Ltd. 2nd Floor, Karnik Corner, Opposite to Wood Land Showroom, JM Road, Deccan, Pune-411004. Call: 020-65302020 / 9604491933 E-mail :

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