Search Engine Optimization Training

Introduction

Search engine optimization is one of the most important aspects of digital marketing. Abbreviated as SEO, this process allows a website to show up on the first page of search engines for a specific set of keywords. In the digital marketing ecosystem, search engine optimization plays an important role to bring in more traffic to the website in question. With a mix of on-page and off-page SEO activities, we train candidates to use the right tools to execute the SEO process.

Program Objectives

• To provide candidates with the right knowledge of SEO tools
• To help candidates understand the Google Algorithms.
• To provide the requisite knowledge and skills to run a successful SEO campaign for any website.
• To provide guidance in all aspects of digital marketing.
• To develop expertise in link building, on-page and off-page SEO

iTpreneur Advantage

• 100% Placement Assistance
• Host your own domain for free
• Free Google Adwords Credit of Rs. 1000/-
• Google Adwords Certification Preparation
• Free Session on Web Designing
• Real Time project training
• Trainers from the industry
• Workshops by industry experts
• Rigorous content marketing training (NEW)
• Training on various Digital Marketing tools

Program Structure

The course will have regular classroom Lectures, Practical Sessions, Seminars, Tutorials, Case Studies, Assignments and Exams

Career Prospects

SEO expert, SEO Analyst, PPC manager, Assistant Marketing Manager

Course Duration

Week Days: 45 days – 2 hours, 5 days a week

Weekends: 2 months - 4 Hours a Day on Saturday & Sunday

Eligibility

Any Graduate, Under Graduate, Working Professionals

Course Overview

Module 1: On Page Optimization

Initial Site Analysis
Competition Analysis
Keyword Research

Keyword Density Analysis and Placement Title/Description/Keywords & Various Other Meta Tags Development Site (URL) Structure Analysis

Web Designing Basics and WYSIWYG Editors URL renaming/re-writing
Content Development Check

Brief Keyword Competition Review H1, H2, H3 Tags
Anchor Text

Existing Web Content Optimization Image Optimization

Use of robots.txt HTML Validation Doorway Pages Invisible Text Cloaking

Creation of XML / HTML / ROR / Text Sitemaps Submitting sites to Google and Yahoo Webmasters Canonical / 404 Implementation

Google Sitemap Creation

Yahoo Sitemap Creation Competitor Analysis & Monitoring

Google Webmaster Account Setup and management Google Analytics (Statistics) setup and management Creating of Favicons

Module 2: Off page Optimization

Search Engine Submission
Directory Submission

DMOZ Submission
Article submission / Alexa Insights

Google Hot Trends and Insights
Google Business centre submissions

Press Release Submission
Content editing & Content Rewriting

Direct Link Exchange / Direct Link Building
• ♦ One-Way

• ♦ Two-Way / Reciprocal / Link Exchange
• ♦ Three-Way

Leveraging Local Search
Google Mapping/Listing

Press release news syndication
RSS (Really Simple Syndication)

Local and regional search engine indexing
Forum Posting & Posting Free Classifieds

Yahoo Answer Link Building
Linked in Link Building Strategies
Online Reputation Management

Social Book Marking
Video Optimization
Black Hat / Grey Hat / White Hat SEO

Latent semantic indexing

Sandbox Effect

SEO Reporting

Module 3: SEO Tools

Google Keyword Tool

Word Tracker
Keyword Spy

Keywords Position Checker
Keyword Density Checker

Meta Description Creation

Google Analytics

Stats Counter

For More Details Contact

iTpreneru Data System Pvt. Ltd. 2nd Floor, Karnik Corner, Opposite to Wood Land Showroom, JM Road, Deccan, Pune-411004. Call: 020-65302020 / 9604491933 E-mail : info@itpreneurpune.com

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