Social Media Marketing


Social Media Marketing is the new kid on the block! And man, it is hot! Social media marketing has enabled businesses to connect with their customers and establish a rapport with them. It is also a strong tool for branding as well as marketing. Businesses today need to be social in order to create awareness about their services or products. This module is all about building creative social media strategies and executing them with the help of content marketing.

Program objectives

• To help candidates become a digital marketing professional
• To provide insights into the real time digital marketing projects
• To provide the right hacks and skills to bring online traffic to your business.
• To provide guidance in all aspects of digital marketing.
• To develop creative and communication skills of candidates.

DL and ITP Advantage

• Real Time project training
• ORM – Online Reputation Management
• Understanding different social portals
• Advertising on different social portals
• Social media branding
• Social Media Tools

Program Structure

The course will have regular classroom Lectures, Practical Sessions, Seminars, Tutorials, Case Studies, Assignments and Exams

Career Prospects

Digital Marketing Manager, Social Media Manager, Facebook manager, Assistant Marketing Manager

Course Duration

45 days – 2 hours, 5 days a week


Any Graduate, Under Graduate, Working Professionals

Course Overview

Module 1: Social Media Optimization

* Introduction to Social Media
* Advantages over other forms of Online Marketing
* Social Media Strategy


Latest trends

Social media and communications strategy

Open Graph
Sharing Content

Facebook Pages (Creating, Managing, Retention)
Best Practices (Dos & Don'ts)
Facebook Apps

Facebook insights and analytics (using tools)


Introduction to LinkedIn
Creating Business Profiles

Increasing reach and visibility
LinkedIn Groups

Answers, events, messaging & testimonials
Company Pages


Introduction to Microblogging & Twitter
Twitter Demographics
Use for reputation, promotion, sales, conversing, listening, research

Who to follow

Tweeting (Responding to others, RT, HashTags, Direct Messages) Tracking Code


Online videos
Viral’ films and brand

Defining your goals, metrics and budgets

Social sharing, comments and reviews
Getting an audience

Creating and managing an account
Using Ads inside Videos

Promoting Youtube Videos


Setting Social Objectives

Social Strategies & Tactics for Google+ +1s & Sharing

Integration with your site Promoting a Brand on Google+ Tools

- URL Shortening Tools

Module 2: Social Media Tools

• Twitter Tools
• Facebook Tools
• Instagram Tools
• Youtube Tools

Module 3 - Paid Campaigns

Facebook Ad Manager

Running Campaign

Targeting By Region, Demographics & Interest

Ad Analytics
Advanced Reporting
Optimize and Refine

LinkedIn Advertising

Communicating Value of Display on LinkedIn Plan a Campaign

Implement a Campaign and Ad Groups Measure Performance
Optimize and Refine

Twitter Advertising

Campaign planning

Implement a Campaign and Ad Ad Analytics
Optimize and Refine

YouTube Advertising

Building Youtube Campaign
Video creation

Implement a Campaign and Ad Ad Analytics
Optimize and Refine

Module 4: ORM and Online PR

Introduction to Online Press Releases

Introduction to Online Reputation Management

Monitoring conversations and reviews (Using ORM tools)
Damage Management

Responding to negative reviews
Doing away with negative reviews

Reputation Management for brands

For More Details Contact

iTpreneru Data System Pvt. Ltd. 2nd Floor, Karnik Corner, Opposite to Wood Land Showroom, JM Road, Deccan, Pune-411004. Call: 020-65302020 / 9604491933 / E-mail :

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