DIGITAL MARKETING COURSE

INTRODUCTION
TRAINING FOR A NEW AGE CAREERS & HELPING YOU CREATE A BETTER TOMORROW

Digital Marketing is the need of the hour. With traditional means of advertising being shadowed by digital boom, the paradigm has shifted towards online modes of marketing. Therefore, our aim is not just to teach digital marketing techniques but to help create marketers who can self sufficiently ideate and integrate digital marketing campaigns to bring a better ROI for whichever organization they work for. The candidates who pursue this course will work on real time projects in order to learn the intricacies of digital marketing.

As iTpreneur Data System Pvt. Ltd is a leading specialist Training & Placement firm with a focus on providing High-Quality Job Oriented Training’s, Talent Management, Campus Recruitment, and Contract Staffing services to individuals & IT organizations. Itpreneur is committed to offering people-related services with a view to enhancing human talent in the organizations and hence resulting in overall organizational growth at large. Certified Digital Marketing Professional is comprehensive digital marketing coursework for creative mindset candidates to help them reach newer heights in their respective careers.

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iTpreneur Data System Pvt. Ltd, is emerging as one of the leading specialist IT Training & Placement firm with a focus on providing High Quality Job Oriented Trainings , Talent Management, Campus Recruitment and Contract Staffing services to individuals & IT organizations.

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  • To provide students with requisite knowledge and skills to enable them to pursue a career in the IT Industry.
  • To provide skill based professional training for career advancement
  • To provide the entry level and mid career professionals with concrete building blocks to create a path for full employment and successful career.
  • Certified Trainers from the IT industry with rigorous understanding of specialized domain.
  • Lecture contents prepared by Industry expert
  • Live Projects to work on with IT industry standards.
  • Focus on cross cultural and various onshore and offshore client oriented trainings
  • Weekly workshop from industry experts
  • An innovative teaching methodology delivers in- depth knowledge with quality tailored programs that maximize a return on your investment.
  • Strategic Association for global certification

The course will have regular classroom Lectures, Practical Sessions, Seminars, Tutorials, Case Studies, Assignments and Exams.

100 Hours – (2 Months consisting of Saturday & Sunday – 5 hours a day)
(Regular/Weekend Batch)
  • Undergraduates, Graduates and Post-Graduates
  • Job aspirants / fresher looking to make career in Android
  • Digital Marketing Manager
  • SEO expert
  • Social Media Manager
  • PPC manager
  • Assistant Marketing Manager
  • Content Writer
  • SEO Analyst
  • Content Marketing manager
  • Web desinger
Program Contents / Syllabus

Content Marketing:

  1. Module 1 – Introduction Content Marketing
  • Introduction To Content Marketing
    Content Marketing Strategy
  • How To Monetize Content Marketing.
  • How To Promote/Publicize Your Content
  • Content Marketing Benefits, Digital Content
  • Microsites, White Papers
  • Webcasts / Webinars/ Podcasts
  • Video Portals/ Interactive Online
  • Events

      2. Module 2: Content Marketing Tools

  • Viral content management tools
  • Infographics creation tools
  • Video creation tools
  • Comic strip creation tools
  • ORM Tools

3. Module 3: Create your own content

  • Blogs Creation
  • Blogs Submission
  • Blogs Promotion
  • Blogs Weekly Postings
  • Blogs Commenting

DIGITAL MARKETING ANALYTICS

Module 1: Google Analytics

  • Setup
  • Installation techniques campaign tracking & Analysis
  • Interpreting essential website data Motion Charts
  • Advanced Segmentation Custom reporting Advanced Filters

Module 2: Clicky

  • com Setup
  • Real-time Statistics
  • Click usage

Module 3: A/B Testing

  • Optimizely
  • Visual Website Optimizer
  • KPI ANALYSIS
  • Internal Search Analytics – Website Surveys
  • Multivariate testing
  • Multi-channel analytics

Email Marketing

  • Email Service Providers (ESPs)
  • Planning And Delivering Email Campaigns Online Customer acquisition Encouraging Web Visitors To Subscribe Crafting Effective Registration Processes Customer Retention Strategies
  • Choosing Frequency Schedules Creating Effective Email Campaigns
  • Understanding Conversion And Performance Metrics Inbox Delivery
  • Reducing Abandonment And Bounce Rates Structured Approaches To Testing
    A/B And Multivariate Testing
    Analyzing Test Results
  • Important Laws On Email Marketing

Social Media Marketing

Module 1: Social Media Optimization

  • Introduction to Social Media
  • Advantages over other forms of Online Marketing
  • Social Media Strategy

Facebook

  • Latest trends
  • Social media and communications strategy
  • Open Graph
    Sharing Content
  • Facebook Pages (Creating, Managing, Retention)
    Best Practices (Dos & Don’ts)
    Facebook Apps
  • Facebook insights and analytics (using tools)

LinkedIn

  • Introduction to LinkedIn
    Creating Business Profiles
  • Increasing reach and visibility
    LinkedIn Groups
  • Answers, events, messaging & testimonials
    Company Pages

Twitter

  • Introduction to Microblogging & Twitter
    Twitter Demographics
    Use for reputation, promotion, sales, conversing, listening, research
  • Who to follow
  • Tweeting (Responding to others, RT, HashTags, Direct Messages) Tracking Code

YouTube

  • Online videos
    Viral’ films and brand
  • Defining your goals, metrics and budgets
  • Social sharing, comments and reviews
    Getting an audience
  • Creating and managing an account
    Using Ads inside Videos
  • Promoting Youtube Videos

Module 2: Social Media Tools

  • Twitter Tools
  • Facebook Tools
  • Instagram Tools
  • Youtube Tools

Module 3 – Paid Campaigns

  • Facebook Ad Manager
  • Running Campaign
  • Targeting By Region, Demographics & Interest
    CPC vs CPM
  • Ad Analytics
    Advanced Reporting
    Optimize and Refine
  • LinkedIn Advertising
  • Communicating Value of Display on LinkedIn Plan a Campaign
  • Implement a Campaign and Ad Groups Measure Performance
    Optimize and Refine
  • Twitter Advertising
  • Campaign planning
  • Implement a Campaign and Ad Ad Analytics
    Optimize and Refine
  • YouTube Advertising
  • Building Youtube Campaign
    Video creation
  • Implement a Campaign and Ad Ad Analytics
    Optimize and Refine

Module 4: ORM and Online PR

  • Introduction to Online Press Releases
  • Introduction to Online Reputation Management
  • Monitoring conversations and reviews (Using ORM tools)
    Damage Management
  • Responding to negative reviews
    Doing away with negative reviews
  • Reputation Management for brands

Search Engine Optimization

Module 1: On Page Optimization

  • Initial Site Analysis | Competition Analysis | Keyword Research
  • Keyword Density Analysis and Placement Title/Description/Keywords & Various Other Meta Tags Development Site (URL) Structure Analysis
  • Web Designing Basics and WYSIWYG Editors URL renaming/re-writing
    Content Development Check
  • Brief Keyword Competition Review H1, H2, H3 Tags
    Anchor Text
  • Existing Web Content Optimization Image Optimization
  • Use of robots.txt HTML Validation Doorway Pages Invisible Text Cloaking
  • Creation of XML / HTML / ROR / Text Sitemaps Submitting sites to Google and Yahoo Webmasters Canonical / 404 Implementation
  • Google Sitemap Creation
  • Yahoo Sitemap Creation Competitor Analysis & Monitoring
  • Google Webmaster Account Setup and management Google Analytics (Statistics) setup and management Creating of Favicons

Module 2: Off page Optimization

  • Search Engine Submission
    Directory Submission
  • DMOZ Submission
    Article submission / Alexa Insights
  • Google Hot Trends and Insights
    Google Business centre submissions
  • Press Release Submission
    Content editing & Content Rewriting
  • Direct Link Exchange / Direct Link Building
    One-Way 2. Two-Way / Reciprocal / Link Exchange 3.Three-Way
  • Leveraging Local Search
    Google Mapping/Listing
  • Press release news syndication
    RSS (Really Simple Syndication)
  • Local and regional search engine indexing
    Forum Posting & Posting Free Classifieds
  • Yahoo Answer Link Building
    Linked in Link Building Strategies
    Online Reputation Management
  • Social Book Marking
    Video Optimization
    Black Hat / Grey Hat / White Hat SEO
  • Latent semantic indexing
  • Sandbox Effect
  • SEO Reporting

Module 3: SEO Tools

  • Google Keyword Tool
  • Word Tracker| Keyword Spy
  • Keywords Position Checker | Keyword Density Checker
  • Meta Description Creation
  • Google Analytics
  • Stats Counter

Search Engine Advertising

Module 1: Introduction to SEA

  • SEO vs PPC
    Landing Pages
  • Tracking Bounce Rates and Conversions
    Landing Page Optimization
  • Testing Landing Pages

Module 2: Google AdWords

  • Creating Copies
  • Keyword Research
  • Creating Ad Copies
  • Campaign Settings
  • Bid Management
  • Campaign Performance Management
  • Opportunities And Suggestions By AdWords
  • Conversion Tracking
  • Website Optimizer
  • Keyword Tool
  • Placement Tool
  • Ad Preview
  • CPM & CPA Campaigns Via AdWords
  • Retargeting Code & Campaigns

Module 3: Types of Ads and Strategy Creation

  • Display Ads
  • PPC
  • Re-marketing
  • Banner Ads
  • Double Click Advertising

Google Adsense

• Introduction to Google AdSense
• Google AdSense Program
• Google AdSense Approval Process
• Google AdSense Secrets
• How to Get Relevant AdSense Ads
• Google AdSense Ad Format Sizes
• High Paying sites on AdSense
• Making Money with Google AdSense
• Google AdSense Ad Colors
• Google AdSense Revenue Sharing
• Google AdSense Optimization Tips

iTpreneur Data System Pvt. Ltd. is a leading provider
of IT Training & Placement services dedicated to introducing

new skills and talent into the Pune’s IT sector. We are a
proudly unique company with services covering all
levels of IT recruitment and skill development.

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