Digital Strategy and Analytics Course

Digital Strategy and Analytics Course

Course Description

Digital Marketing and its Aspects

Digital Marketing is the need of the hour. With traditional means of advertising being shadowed by the digital boom, the paradigm has shifted towards online modes of marketing.

Therefore, our aim is not just to teach a digital marketing course but to help create marketers who can self sufficiently ideate and integrate digital marketing campaigns to bring a better ROI for whichever organization they work for. The candidates who pursue this Digital Marketing course will work on real-time projects in order to learn the intricacies of digital marketing.

Social Media Marketing

Social Media Marketing is the new kid on the block! And man, it is hot! Social media marketing has enabled businesses to connect with their customers and establish a rapport with them. It is also a strong tool for branding as well as marketing. Businesses today need to be social in order to create awareness about their services or products. This module is all about building creative social media strategies and executing them with the help of content marketing.

Search Engine Optimization

Search engine optimization is one of the most important aspects of digital marketing. Abbreviated as SEO, this process allows a website to show up on the first page of search engines for a specific set of keywords. In the digital marketing ecosystem, search engine optimization plays an important role to bring in more traffic to the website in question. With a mix of on-page and off-page SEO activities, we train candidates to use the right tools to execute the SEO process.

Content Marketing

Content marketing is the most important tool when it comes to digital marketing. Without content marketing, brands, big or small cannot build a robust online presence. In the current era, content marketing is not just confined to written text but also includes videos, visual designs in the form of infographics, comic strips, sketch notes, and creatives. In this module, candidates learn how to generate quality content using tools and their own creativity.

Search Engine Advertising

Gone are the days when traditional modes of advertising were the big fish! In the digital world, the focus is on online modes of advertising. Advertising on various search engines helps businesses get a good return on investment. Our focus is on training candidates to develop the best advertising strategies and executing these strategies in the form of pay-per-click, display ads, remarketing ads, banner ads, and other modes of online advertising. Once proper strategies are put in place and executed, it is important to analyze the results in order to create more successful campaigns in the future and this is exactly what we focus on during our real-time project training.

Digital Marketing Course at Itpreneur

As iTpreneur is a leading specialist Training & Placement firm with a focus on providing High-Quality Job Oriented Training’s, Talent Management, Campus Recruitment, and Contract Staffing services to individuals & IT organizations. Itpreneur is committed to offering people related services with a view to enhancing human talent in the organizations and hence resulting in overall organizational growth at large. Certified Digital Marketing Professional is comprehensive digital marketing coursework for creative mindset candidates to help them reach newer heights in their respective careers.

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